Tourism is Scotland's biggest business. However, it is an increasingly competitive and complex market place and many businesses face challenges operating with what can seem constantly changing regulations and structures.
Also, many councils are now grappling with the challenges of participating in Tourism development and policy since the abolition of Local Area Tourist Boards.
We can offer advice based on extensive experience of Tourism Policy, Projects and Structures. Donald Anderson served as a Board Member of VisitScotland, Scotland's national Tourism agency.
Anderson Strategy can also call on direct high level involvement in:
- Edinburgh's Summer Festivals - International, Fringe and Military Tattoo.
- Edinburgh's world famous winter Festivals - Edinburgh's Hogmanay and Edinburgh's Christmas (Donald Anderson conceived and established Edinburgh's Christmas celebrations).
- One of the world's premier business tourism destinations - The Edinbugh International Conference Centre.
- The achievement of year round tourism in Scotland's Capital and the development of many Hotels, Visitor Attractions and the Edinburgh City Brand.
Many companies and areas of Scotland are seeking to increase participation in one of the world's fastest growing industries, and robust well informed advice can be hard to come by. Whatever you needs, Anderson Strategy can provide extensive guidance and support to any tourism organisation or project.